For Sally Hansen’s Halloween collaboration with Sour Patch Kids, I designed a bespoke-shaped mailer box to create an immersive and thematic unboxing experience. The packaging was inspired by classic Halloween aesthetics, incorporating bold colours, playful elements, and an eye-catching structure.

I designed and crafted a custom spooky house-shaped box with dynamic angles and detailing to enhance the Halloween theme. I chose a thematic colour palette using a red-to-black gradient exterior, reinforcing the eerie and bold seasonal vibe. I added dripping slime graphics across the box for a fun and playful nod to Halloween mischief. Throughout the project I focused on the unboxing experience; inside, the box revealed Halloween-themed nail varnishes, nestled in a visually compelling layout that maintained the spooky yet fun aesthetic. I made sure to balance Sally Hansen’s nail varnish branding with Sour Patch Kids playful identity, ensuring a cohesive yet engaging design.

The Sally Hansen x Sour Patch Kids Halloween Mailer was a standout promotional piece, creating excitement around the collaboration. The bold colours, playful design elements, and unique structure ensured strong brand engagement and a memorable customer experience.