For Rocktails, I designed a premium gift set that includes 2 mocktail pouches and 2 cocktail glasses. The packaging focuses on a sophisticated and artisanal aesthetic. The packaging features four pastel colour variations, each complemented by elegant copper detailing to enhance the brand’s handcrafted appeal.

To begin I chose four pastel shades that reflect the brand’s fresh and refined identity. I then incorporated luxury finishes; an embossed copper foil sticker to seal the box, adding a tactile, high-end element. I hand painted a bespoke decorative copper paint stroke across each box, visually communicating craftsmanship and quality, adding an artisanal touch. I then matched this with elegant detailings, such as the silk ribbons to each box, elevating the unboxing experience and reinforcing the premium feel. For this project I personally sourced every material and finish, ensuring a cohesive and high-quality final product.

The gift set successfully combined artisanal charm with luxury packaging, creating an elevated product experience. The attention to detail and high-end finishes made the Rocktails gift set a standout in the premium beverage market, enhancing brand perception and desirability. This product was launched in Selfridges and Harrods.